Executive Summary
Total Raise
$750K
18-Month Revenue
$3.6M
Break-Even
Month 16
Expected IRR
85-120%
Key Metrics Overview
| Metric | Month 6 | Month 12 | Month 18 | Growth Rate |
|---|---|---|---|---|
| Partner Farms | 10 | 20 | 30 | +200% |
| Total NFTs Minted | 2,000 | 8,000 | 20,000 | +900% |
| Active Users | 1,000 | 5,000 | 10,000 | +900% |
| Monthly Revenue | $50,000 | $150,000 | $300,000 | +500% |
| Annual Run Rate | $600,000 | $1,800,000 | $3,600,000 | +500% |
| Gross Margin | 62% | 68% | 70% | +8pp |
| EBITDA Margin | -38% | -15% | +3% | Profitable |
Capital Allocation
| Category | Amount | % of Total | Purpose |
|---|---|---|---|
| Product & Engineering | $240,000 | 32% | CTO, 2 developers, mobile app, audits |
| Farm Partnerships | $210,000 | 28% | 15-20 farms, IoT sensors, verification |
| Marketing & Growth | $165,000 | 22% | Content, influencers, community, events |
| Legal & Compliance | $75,000 | 10% | Securities lawyer, compliance, audits |
| Operations & Buffer | $60,000 | 8% | Operations manager, admin, contingency |
| Total | $750,000 | 100% | 18-month runway to profitability |
Monthly Revenue Projections
Key Assumptions: NFT avg price $100 | Minting fee 7% | Trading fee 3% | Yield share 35% | Farm onboarding $2K
| Month | NFTs Minted | Minting Rev | Yield Share | Trading Fees | Farm Fees | Other | Total Revenue |
|---|
Monthly Operating Expenses
| Month | Salaries | Marketing | Farm Ops | Tech/Infra | Legal/Admin | Other | Total Expenses |
|---|
Cash Flow Analysis
| Month | Starting Cash | Revenue | Expenses | Net Cash Flow | Ending Cash | Runway (Months) |
|---|
Unit Economics
Per 1,000 NFTs Analysis
| Metric | Hen NFTs | Sheep NFTs | Cattle NFTs |
|---|---|---|---|
| Average Mint Price | $16.90 | $500 | $5,100 |
| Minting Revenue (7%) | $1,183 | $35,000 | $357,000 |
| Daily Production Value | $0.12 | $0.31 | $1.25 |
| Annual Production Value | $43,800 | $113,150 | $456,250 |
| Platform Share (35%) | $15,330 | $39,602 | $159,687 |
| Annual Trading Fees (est) | $500 | $1,500 | $15,000 |
| Insurance Revenue (40% uptake) | $338 | $10,000 | $102,000 |
| Total Annual Revenue | $17,351 | $86,102 | $633,687 |
Customer Economics
| Metric | Value | Notes |
|---|---|---|
| Average NFT Price | $100 | Blended across all types |
| Customer Acquisition Cost (CAC) | $50 | Marketing + sales cost per customer |
| Lifetime Value (LTV) | $200 | Platform fees over 3-year holding period |
| LTV:CAC Ratio | 4.0x | Healthy (target >3x) |
| Payback Period | 3 months | Time to recover CAC |
| Average Revenue Per User (ARPU) | $67/year | Annual platform fees per user |
Investor Return Analysis
Investment Terms
| Term | Value |
|---|---|
| Investment Amount | $750,000 |
| Pre-Money Valuation | $4,500,000 |
| Post-Money Valuation | $5,250,000 |
| Equity Dilution | 14.29% |
| Token Allocation | 8% of total supply |
| Structure | SAFE or Priced Equity |
Exit Scenarios (for $100K Investment)
| Scenario | Exit Valuation | Multiple | Equity Return | Token Value | Total Return | IRR |
|---|---|---|---|---|---|---|
| Failure | $0 | 0.0x | $0 | $0 | $0 | -100% |
| Soft Landing | $10M | 2.2x | $190K | $30K | $220K | 18% |
| Base Case | $30M | 6.7x | $571K | $100K | $671K | 58% |
| Success | $75M | 16.7x | $1,429K | $340K | $1,769K | 96% |
| Home Run | $150M | 33.3x | $2,857K | $800K | $3,657K | 127% |
Probability-Weighted Expected Return: 12-18x over 4-5 years (IRR: 85-120%)
Assumptions: Exit in Year 4-5 | Token valued at 10-50x initial | Standard dilution in future rounds
Assumptions: Exit in Year 4-5 | Token valued at 10-50x initial | Standard dilution in future rounds
Investment Tiers
| Tier | Investment | Equity % | Perks |
|---|---|---|---|
| Lead Investor | $250K - $500K | 4.8% - 9.5% | Board seat, pro-rata rights, 3% token allocation |
| Significant Investor | $50K - $250K | 1.0% - 4.8% | Pro-rata rights, observer rights, 1% token allocation |
| Community Investor | $10K - $50K | 0.2% - 1.0% | Private Discord, monthly AMAs, 0.3% token allocation |
Model Assumptions
Growth Assumptions
| Metric | Value | Rationale |
|---|---|---|
| Farm Onboarding Rate | 1-2 per month | Based on pilot success rate and partnerships |
| NFTs per Farm | 100-200 | Average farm size supports this NFT volume |
| Monthly NFT Growth Rate | 15-25% | Conservative vs comparable NFT platforms (30-50%) |
| User Acquisition Growth | 20-30% MoM | Viral coefficient + paid acquisition |
| Average NFT Holding Period | 18-36 months | Based on yield distribution schedules |
Revenue Assumptions
| Item | Rate/Amount | Notes |
|---|---|---|
| NFT Average Price | $100 | Blended: Hens $17, Sheep $500, Cattle $5,100 |
| NFT Minting Fee | 7% | Platform fee on primary sales |
| Secondary Trading Fee | 3% | On each trade (buyer + seller split) |
| Platform Yield Share | 35% | Of total farm production revenue |
| Farm Onboarding Fee | $2,000 | One-time fee per farm |
| Insurance Premium | 5% of NFT value | Optional, 40% uptake rate assumed |
| Trading Volume (% of supply) | 20% monthly | Secondary market liquidity |
Cost Assumptions
| Category | Monthly Cost | Details |
|---|---|---|
| Team Salaries (M1-6) | $35,000 | 5 FTE: CEO, CTO, 2 devs, ops manager |
| Team Salaries (M7-12) | $50,000 | +Marketing, community managers |
| Team Salaries (M13-18) | $65,000 | +Finance, additional developers |
| Marketing (% of Revenue) | 25-30% | Decreases as word-of-mouth grows |
| Farm Operations (% of Rev) | 15-20% | Verification, insurance, logistics |
| Tech Infrastructure | $5,000-8,000 | AWS, blockchain fees, tools |
| Legal & Compliance | $3,000-5,000 | Ongoing counsel, filings, audits |
⚠️ Risk Factors Considered:
- Yield variability: Forecasts use 30% below historical averages
- Regulatory delays: 3-month buffer built into timeline
- Customer acquisition: CAC assumes 50% higher than comparable platforms
- Churn: 15% annual churn rate assumed (conservative)
- Competition: Market share assumptions conservative (1% of TAM)